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In the Shadow of a Product With a Sustainability Label:Will the introduction of a product with a sustainability label spill over on the perceptions of the mainstream product line,general attitude towards the company & perceived CSR image?
(Master thesis, 2021)Consumers and society are increasingly emphasizing the importance of new, green products. In response, companies are investing in developing more environmentally sustainable options. However, there is still a lack of ... -
Inbound marketing: «Hvordan kan inbound marketing utvikle gode kunderelasjoner i bedriftsmarkedet (B2B)?»
(Bachelor thesis, 2019)Temaet for denne bacheloroppgaven omhandler hvordan den digitale markedsføringsstrategien inbound marketing kan bidra til å utvikle gode kunderelasjoner i bedriftsmarkedet. Fokuset er spesielt rettet mot bruk av ... -
Inclusive leadership and self-determination: A study based on Basic Phycological Needs Satisfaction
(Master thesis, 2023)The purpose of this thesis is to contribute to more literature on the influence managers have on their employees. Here, inclusive leadership has been highlighted, while self-determination theory has been used to understand ... -
Increasing the Effectiveness of Influencer Marketing: Applying Parasocial Interaction and Cialdini’s Principles of Persuasion
(Master thesis, 2018)This study examines whether parasocial interaction (PSI) (Horton & Wohl, 1956) and the Principles of Persuasion (Cialdini, 1984) can be applied to increase the effectiveness of influencer marketing. Whereas PSI seeks to ... -
Indre motivasjon på hjemmekontor under en Pandemi
(Master thesis, 2021)Tall fra delrapporten “Hjemmekontor: Utbredelse og sentrale kjennetegn våren 2021” til hovedprosjektet “Kartlegging av omfang, utviklingstrekk og konsekvenser av bruk av hjemmekontor og annet fjernarbeid” som er utarbeidet ... -
Indre, ytre og prososial motivasjon på kort og lang sikt
(Bachelor thesis, 2021)Hensikten med oppgaven er å undersøke hvordan mennesker forholder seg til faktorer innenfor motivasjon og hvordan de vektlegger belønninger på kort og lang sikt. Først vil vi ta for oss relevante teorier og forskning ... -
Industrial electricity : the business cycle and state level risk premiums
(Master thesis, 2017)Industrial electricity usage measured at the state level can predict stock returns of companies with headquarters in the state. Although predictive powers vary from state to state, we show that in general there is a state ... -
Industry Institutions and Their Effects on Indirect Emissions in the Norwegian Architectural, Engineering and Construction Industry : A comparative case study of institutional aspects in state-owned and private firms
(Master thesis, 2022)In our master’s thesis, we examine which industry institutions affect actors’ measures to reduce their indirect CO2 emissions in the Norwegian architectural, engineering and construction industry. The industry is ... -
Industry Momentum, Momentum Behavior and Market States: An analysis of different momentum sources under different market states
(Master thesis, 2022)Momentum strategies have proved to be very profitable and widely used among investors. Despite this, research has found that they can also experience substantial losses. This thesis focus on studying momentum behavior from ... -
Inflation and Its Distributional Effects on Wealth
(Master thesis, 2023)This paper examines the impact of inflation on wealth distribution in the United States. Through a synthesis of empirical findings and economic theory, we undertake a comprehensive analysis of how inflation influences the ... -
Influence of host country institutions on subsidiary performance
(Master thesis, 2016)The importance of institutions and their influence on business activities have attracted the attention of both recent researchers and practitioners. In this study, we make further contribution to this field of research ... -
The influence of scanning mobile apps on consumer behavior regarding cosmetic products
(Master thesis, 2021)Due to rising concerns about overconsumption, consumers are more aware of the negative impact of their purchase habits on the environment and on their health and are concerned about the ingredient lists of their ... -
The influence of verbal elements displayed on packaging: a study on chocolate bars
(Master thesis, 2021)Problem: Packaging plays an important role in consumers' purchase decisions. Brands use packaging as a marketing and communication tool, to differentiate themselves from the competition. In this way, consumers choose ... -
The Influence of Yield Curve Factors on the Conditional Distribution of Equity Risk Premia
(Master thesis, 2023)This paper examines the efficacy of how certain yield curve factors, namely the level, slope, and curvature, can predict the shape of cumulative return distributions in equity markets. We utilise the GAMLSS framework to ... -
Influencer marketing
(Bachelor thesis, 2021)Denne bacheloroppgaven i merkevarestrategi er basert på den økende bruken av influencere som avsendere av annonser på sosiale medier. Studien har som formål å hjelpe bedrifter med å oppnå økte effekter av samarbeid med ... -
Influencer marketing sin påvirkning på forbrukerene sin prisevaluering
(Bachelor thesis, 2022)Denne bacheloroppgaven, utarbeidet ved Handelshøyskolen BI våren 2022, tar for seg temaet Influencer Marketing. Formålet med studien er å bidra til økt bevissthet rundt influencere sin påvirkningskraft på forbrukere, både ... -
Influencers påvirkning på den norske forbrukers kjøpsintensjon
(Bachelor thesis, 2018)I denne bacheloroppgaven, utarbeidet ved Handelshøyskolen BI våren 2018, tar vi for oss det nye fenomenet influencer markedsføring. Innledningsvis formulerer vi en introduksjon til temaet, samt presenterer oppgavens formål ... -
Influencing consumers through packaging design: a study on perceptions of healthiness and naturalness “How does the visualization of the ingredient vs the final product influence consumers’ perception of healthiness and naturalness, and their likeliness-to-buy?”
(Master thesis, 2022)This thesis explores the relationship between product packaging visualization on consumers’ perceived healthiness and naturalness, and in turn their purchase intentions. The research also includes the influence of ... -
Influencing supervisor ratings : three quasi-experiments
(Master thesis, 2014-02-17)In three experiments we investigated the relationship between a set of influence tactics and three work outcomes in organizations in which the supervisor rated his/her employees on; (a) competence assessment, (b) salary ... -
Informasjonskampanje for Folkehelseinstituttet og HPV-vaksinen
(Bachelor thesis, 2017)I vår bacheloroppgave i PR- og markedskommunikasjon har vi valgt å utvikle en informasjonskampanje for Folkehelseinstituttet (heretter kalt FHI) og HPVvaksinen. I januar 2016 ble det vedtatt at kvinner født 1991 og senere ...