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Handelshøyskolen BI [4402]
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A Reflection on the State of Multisensory Human–Food Interaction Research
(Peer reviewed; Journal article, 2021)We present a perspective article on the state of multisensory human–food interaction (MHFI) research and lay out some reflections for research and development in this area of inquiry, based on a revision of the different ... -
Are governance mode and foreign location choices independent?
(Peer reviewed; Journal article, 2021)This article explores the relationship between organizational governance and location choices. While the existing literature provides significant intuition regarding the factors that influence these choices, it often assumes ... -
How Business Models Evolve in Weak Institutional Environments: The Case of Jumia, the Amazon.Com of Africa
(Peer reviewed; Journal article, 2021)We advance research on the antecedents of business model design by integrating institutional and imitation theories to explore how the business model of new ventures evolves in a weak institutional environment. Based on a ... -
Systematic review of gender differences and similarities in online consumers’ shopping behavior
(Peer reviewed; Journal article, 2021)Purpose This study aims to systematically examine gender specific behavioral differences and similarities in online shopping consumers, underlying theories for such differences and similarities and moderating and mediating ... -
How a “China-made” label influences Chinese Youth's product evaluation: The priming effect of patriotic and nationalistic news
(Peer reviewed; Journal article, 2022)This study is to verify whether and how a “China-made” label can influence online consumers' product evaluation as adding labels to highlight products' attributes has become an acquainted measure online by e-tailers/firms ...
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