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Who is posting the brand-related content (BRC) on Instagram and do they earn profit? Consumers’ response to BRC post on Instagram
(Master thesis, 2023)Growing use of social media and predicted increases in the social media marketing trend necessitates an understanding of how different social media elements work. This study focuses on finding how the brand-related content ... -
Who pays for the price wars?
(Master thesis, 2023)All the major Norwegian newspapers cover the Norwegian grocery industry almost daily. In the past, manufacturers and distributors wielded significant influence over assortment and pricing. However, retailers have more power ... -
Who resorts to sarcasm at work : A study on power, gender and personality
(Master thesis, 2017)The current study investigates if power enhances the inclination to use sarcastic irony in a hypothetical work setting. In addition to gender, trait dominance is included as a potential moderator. Results suggest that ... -
Why bother? Ekstrarolleatferd i et narrativt perspektiv
(Master thesis, 2022)Hva driver de som yter mer enn de må på jobb? Vår studie startet med en undring over ekstrarolleatferd, som forskning viser at fører til prestasjoner i organisasjoner. Vi har valgt en narrativ tilnærming i studiet. Vi ... -
Why do companies go public at MTFs? An empirical analysis of the Swedish market
(Master thesis, 2017)This thesis sets out to highlight the motivations to list at a multilateral trading facility rather than a regulated market. I use a sample of Swedish companies going public between 2007 and 2013 to document the difference ... -
Why do compounding firms obtain significantly higher share price returns compared to other seruice and infrastructure firms?
(Master thesis, 2023)This thesis aims to investigate the phenomenon of compounders and their ability to obtain significant and often unexplainably high returns on their acquisitions. It compares compounders with other service and infrastructure ... -
WHY TURNOVERS? EXAMINING THE DRIVERS OF CEO TURNOVER IN FAMILY FIRMS
(Master thesis, 2020)I examine the potential drivers for replacement of CEOs in privately held firms in Norway emphasizing on family firms. I studied how different family-related characteristics and change in firm performance are related to ... -
The Winners and Losers of COVID-19 - A Global Comparative Study
(Master thesis, 2021)Determinants explaining country-level success and failure when handling COVID-19 are disputed. The gender of state leaders, political affiliation and stringency of containment measures have all been argued as potential ... -
Winston Churchills politiske gjerning i lys av teori om karismatisk ledelse
(Master thesis, 2023)Aristokraten Winston Churchill videreførte den politiske arven etter sin far Lord Randolph Churchill, Tory Democracy. Han hadde en klar oppfatning av noblesse oblige, at hans klasse nok holdt en opphøyet posisjon, men at ... -
With great power comes great responsibility": A meta-narratiue reuiew of ethical considerations and implications in the crossroads of Al and Marketing
(Master thesis, 2023)This meta-narrative review examines the ethical implications of using artificial intelligence (AI) in marketing and explores how companies can mitigate the associated risks. To address these concerns, a comprehensive ... -
"With great power comes great responsibility": A meta-narrative review of ethical considerations and implications in the crossroads of Al and Marketing
(Master thesis, 2023)This meta-narrative review examines the ethical implications of using artificial intelligence (AI) in marketing and explores how companies can mitigate the associated risks. To address these concerns, a comprehensive ... -
Women in Finance
(Master thesis, 2023)The percentage of women in executive positions within the finance industry is remarkably low. This evident gender disparity is frequently attributed to the “glass ceiling” phenomenon. This study seeks to examine the ... -
Work-Family Enrichment and Motiuation in the light of Flexible Working Arrangements
(Master thesis, 2022)Due to the covid pandemic the last couple of years have been dominated by a higher level of flexible working arrangement (Eiffe, 2021). In response to the new working life organizations have become more employee centric, ... -
Would you eat it? An investigation of how perceived sustainability and perceived risk influence consumer acceptance of edible food packaging.
(Master thesis, 2020)One of the recent innovations for food packaging materials is edible packaging which is initiated to deal with environmental issues. However, research into edible food packaging is still in its infancy, especially in ... -
Would you like to bid higher for additional information? Examining consumers’ willingness to pay for blockchain proven goods in the Norwegian food industry
(Master thesis, 2020)This study focuses on the effect blockchain technology has on consumers’ willingness to pay, when used to record and present food provenance information. This was done through an experimental auction, where consumers bid ... -
Wrangler : Hvordan har relanseringen av Wrangler nådd ut til ønsket målgruppe?
(Bachelor thesis, 2018)Denne bacheloroppgaven omhandler relanseringen til merkevaren Wrangler, der vi har kommet frem til følgende problemstilling: «Hvordan har relanseringen av Wrangler nådd ut til ønsket målgruppe?» Innledningsvis presenteres ... -
X and Y leadership
(Master thesis, 2012-05-10)The purpose of this study was to find support for McGregor’s Theory X and Y. Our aim was to investigate whether the relationship between leaders’ X/Y attitude would have a significant impact on employee work behaviour. ... -
The Yield Curve as a Predictor of Business Cycle
(Master thesis, 2020)In the Master Thesis, we study the yield curve's predictability power for the business cycle in developing countries. For this research, we want to answer the question if the inverted yield curve can predict the recessions ... -
Yngre lederes kjennskap til og kunnskap om den norske ledelsesmodellen
(Master thesis, 2022)Denne oppgaven undersøker yngre lederes kjennskap til, og kunnskap om, den norske ledelsesmodellen. Oppgaven tar utgangspunkt i professor Tor Grenness forsiktige konklusjon om at det er mulig å identifisere en norsk form ... -
You are on mute! The relationship between virtuality, extraversion and organizational socialization
(Master thesis, 2022)The purpose of this study is to understand how one can incorporate virtual work in the organizational socialization that finds place when onboarding new employees, while still taking individual differences into consideration. ...