Browsing BI Open by Title
Now showing items 1117-1136 of 6057
-
Digital Luxury : Understanding the role of digital marketing for luxury brands. Is it a tool for generating sales or building brand reputation?
(Master thesis, 2022)The world is constantly developing in a more digital direction. As a result, the strategic choices brands make today, includes less traditional marketing (Kotler et al., 2016). However, it is argued by several experts such ... -
Digital markedsføring
(Bachelor thesis, 2022)Bacheloren er skrevet i forbindelse med fordypning i digital markedsføring, og baserer seg på den store endringen i markedsføring på sosiale medier hvor vi har blitt preget av et skifte i retning influencer marketing. ... -
Digital Mindsets, Job Satisfaction and the Role of Intolerance of Uncertainty: A Conditional Approach
(Master thesis, 2020)The purpose of this study was to examine the relationship between digital mindset and job satisfaction. The study further propose a model that explores the potential mediating influence intolerance of uncertainty, as ... -
Digital Mindsets: Recognizing and Leveraging Individual Beliefs for Digital Transformation
(Journal article; Peer reviewed, 2020)Employees’ beliefs about technological change, their “digital mindsets,” are likely to influence their engagement in, or withdrawal from, their company’s digital transformation initiatives. Employees’ beliefs regarding the ... -
Digital Nomads: Opportunities and Challenges for the Future of Work in the Post-Covid Society
(Research report, 2023) -
Digital or innovative: Understanding "digital literacy - practice - innovative work behavior" chain
(Journal article; Peer reviewed, 2021)Digital transformation has put tremendous pressure on employees to innovate with the use of information technology (IT). This paper explores the extent to which digital literacy and personal innovativeness contribute to ... -
Digital payments for a digital generation Disruptive technology in book and local newspaper industries
(Journal article; Peer reviewed, 2019)Digitalization is both a major cause of the challenges now faced by several media industries and a source of their potential solutions. Within the book and newspaper industries, the value of the physical product is about ... -
Digital sensory marketing: Integrating new technologies into multisensory online experience
(Journal article; Peer reviewed, 2019)People are increasingly purchasing (e.g., food, clothes) and consuming (e.g., movies, courses) online where, traditionally, the sensory interaction has mostly been limited to visual, and to a lesser extent, auditory inputs. ... -
Digital services and competitive advantage: Strengthening the links between RBV, KBV, and innovation
(Peer reviewed; Journal article, 2022)Research into the Resource-Based View (RBV) and Knowledge-Based View (KBV) of firms has evolved over the last 30 years from being focused on the control of physical resources, through knowledge-based digital resources, to ... -
Digital technology on financial performance
(Master thesis, 2022)This Master Thesis investigates the effect of digital technologies on the financial performance of companies listed in Norway. By adopting a Resource-Based View, this paper investigates 18 different digital technologies ... -
Digital transformation and industry 4.0 employees: Empirical evidence from top digital nations
(Peer reviewed; Journal article, 2023)As the central part of Industry 4.0 (I4.0), Digital Transformation (DT) is being enthusiastically implemented in business organisations. Current DT literature has focused on business and strategy, but little attention has ... -
Digitale muligheter for en miljøvennlig returtjeneste
(Bachelor thesis, 2022)Denne bacheloroppgaven er skrevet i fordypningsfaget forretningsutvikling og digitalisering, og tar for seg virksomheters forbedringspotensial innen teknologi og digitalisering. Dette er et emne som er svært relevant for ... -
Digitale trusler mot politietaten
(Master thesis, 2022)I likhet med samfunnsutviklingen har politiets digitale infrastrukturer og systemer er blitt mer komplekse, omfattende og integrerte. Når politiet introduserer ny teknologi for å sikre effektivitet, kommunikasjon og ... -
Digitalisation and Sustainability in Hospital Supply Chain Management
(Master thesis, 2019)Purpose Hospital supply chains are known to be complex entities dealing with a diversity of products, patient needs and expectations from surroundings. They remain fragmented and manual and have struggled to find an ... -
Digitalisering av arkitektfirma
(Bachelor thesis, 2022)Oppgaven er et praktisk prosjekt i samarbeid med arkitektfirmaet JMN Plan og Arkitektur. Temaet for bacheloroppgaven er digitalisering som verktøy for ekspansjon og effektiv drift. I situasjonsanalysen benyttes rikt bilde, ... -
Digitalisering i restaurantbransjen
(Bachelor thesis, 2021)«Nye teknologier fører med seg omstillinger som setter samfunn på prøve. En sentral utfordring er å håndtere konsekvensene når teknologi gjør menneskelig arbeidskraft overflødig, og vi må skape nye jobber» (Næringslivets ... -
Digitalisering og kontorer i endring - hva betyr det for salgsorganisasjonen Møller Bil Bryn?
(Master thesis, 2023)Da jeg begynte på modulen Tilstedeværende Ledelse som en del av graden Executive Master of Management, hadde jeg et ønske om både å få en teoretisk forankring for et fag jeg synes er svært interessant, samt å kunne få ... -
Digitalisering og ledelse
(Master thesis, 2022)Skoleåret 2021/2022 gjennomførte vi, tre rektorer, en digital modenhetsanalyse ved våre skoler. Etter å ha analysert resultatene gjennomførte vi tre digitale endringseksperimenter innenfor området programmering og algoritmisk ... -
Digitalisering og ledelse
(Master thesis, 2022)Etter å ha vært med på oppstarten av digitaliseringen av Hallagerbakken skole dette året sitter jeg igjen med mange refleksjoner og mange tanker rundt videre prosess. Skolen var veldig moden for å digitaliseres, siden bruk ... -
Digitalisering og ledelse
(Master thesis, 2022)Dagens unge skal ut i et arbeids- og samfunnsliv som vil kreve andre kompetanser enn hva vi tidligere har hatt behov for; såkalte 21th Century Skills. For å imøtekomme dette behovet for fremtidens kompetanse krever det at ...