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Consumer response to online behavioral advertising in a social media context: The role of perceived ad complicity
(Peer reviewed; Journal article, 2022)Brands and social media platforms are two main players in online behavioraladvertising (OBA), but the extant literature overlooks the interaction between them.Although advertising brands invest considerable resources to ... -
Consumer Responses to Sponsorships in Podcasts
(Master thesis, 2018)Podcast is a phenomenon that has received rising interest the past decade. Marketers have already acknowledged the potential of utilizing podcast as a marketing communication tool, and the medium has especially been ... -
Consumer responses to the use of artificial intelligence in luxury and non-luxury restaurants
(Journal article; Peer reviewed, 2021)There has been an ever-increasing interest in artificial intelligence (AI) in the hospitality sector. However, it is still unclear how consumers respond to products/services in hospitality industries provided by AI. Building ... -
Consumer segmentation within the sharing economy: The case of Airbnb
(Journal article; Peer reviewed, 2018)The sharing economy is a global phenomenon with rapid growth potential. While research has begun to explore segmentation between users and non-users, only limited research has looked at consumer segmentation within sharing ... -
Consumers in Industrial Networks: a study of the Norwegian-Portuguese bacalhau network
(Series of Dissertations;4, Doctoral thesis, 2010)The way in which industrial activities are organised among firms has been a fundamental theoretical concern for a long time” (Dubois, 1994). Typical studies do not include the division of work between consumers and firms. ... -
Consumers’ purchase behavior towards green beauty care products
(Master thesis, 2021)Consumers are increasingly looking for a more sustainable consumption. In the past years, a green trend has emerged in the beauty care market. However, even if consumers claim to want more green products, an attitude-behavior ... -
Consumers’ willingness to incur debt with “Buy Now Pay Later” payment options
(Master thesis, 2021)Consumers are offered more payment options than ever before, and many of them offer exceptionally flexible solutions and different ways of financing purchases with credit. Simultaneously, the increased credit use has led ... -
The consumption expenditure response to unemployment: Evidence from Norwegian households
(Journal article; Peer reviewed, 2024)This paper examines heterogeneity in household income and consumption responses to unemployment, using granular administrative tax data from Norway. On average, unemployment results in a significant, lasting income reduction, ... -
Consumption Fluctuations and Expected Returns
(Journal article; Peer reviewed, 2019)This paper introduces a novel consumption‐based variable, cyclical consumption, and examines its predictive properties for stock returns. Future expected stock returns are high (low) when aggregate consumption falls (rises) ... -
Consumption inequality and publicly prouided seruices from local gouemment
(Master thesis, 2022)This study aims to identify how consumption inequality has evolved and how in-kind transfers, or publicly provided services, from local governments affect the level and trend in consumption inequality. We have imputed ... -
Consumption with liquidity constraints: An analytical characterization
(Journal article; Peer reviewed, 2018)How do liquidity constraints affect households? This is a well-researched subject with remarkably few theoretical results. This paper bridges this gap by providing a closed form expression for consumption with liquidity ... -
Contagion between real estate and financial markets: A Bayesian quantile-on-quantile approach
(Peer reviewed; Journal article, 2021)We study contagion between Real Estate Investment Trusts (REITs) and the equity market in the U.S. over four sub-samples covering January, 2003 to December, 2017, by using Bayesian nonparametric quantile-on-quantile (QQ) ... -
Content marketing i norsk filmbransje
(Bachelor thesis, 2017)I denne bacheloroppgaven, utarbeidet ved Handelshøyskolen BI våren 2017, tar vi for oss det nye reklamefenomenet content marketing. I oppgaven starter vi med en introduksjon til temaet og plasserer dette i konteksten vi ... -
Contextual acceptance of insect-based foods
(Journal article; Peer reviewed, 2020)Insect-based foods have gained much attention as an alternative source of protein in recent years because of their high nutritional content and low production costs. However, consumer acceptance of insect-based foods still ... -
Contextual acceptance of novel and unfamiliar foods: Insects, cultured meat, plant-based meat alternatives, and 3D printed foods
(Journal article; Peer reviewed, 2021)Engineering healthy diets from sustainable food resources undoubtedly constitutes a major global challenge. One solution to the problem of developing healthy and sustainable diets involves the incorporation of various ... -
The Contextual Role of Privacy Concerns in Online Political Participation
(Peer reviewed; Journal article, 2022)Research on online political participation highlights how online platforms may facilitate or encumber political participation. In this contribution, we add to existing research on digital inequalities in online political ... -
Contracting capabilities : how can contracting capabilities be measured and developed, and how do they impact firm performance in B2B relationships?
(Master thesis, 2014-02-12)This master thesis builds on previous research by Argyres and Mayer (2007). They argue that a firm´s ability and capacity to perform tasks related to contractual work can be defined as contracting capabilities. These ... -
Contrarian investment strategies : evidence in China stock market 2002-2011
(Master thesis, 2013-02-15)This master thesis aims to investigate the profitability of momentum and contrarian investment strategies in Chinese “A” share market listed on both the Shanghai Stock Exchange (SSE) and the Shenzhen Stock Exchange (SZSE) ... -
The Contrary Forces of Innovation: An Ethnography of Innovation Processes in the Food Industry
(Series of Dissertations, Doctoral thesis, 2009)The purpose of the study is to contribute to our understanding of innovation processes. The overarching research question has been: How do innovation processes evolve over time, and, in particular, how are knowledge and ... -
The Contribution of Enterprise Risk Management to Firm Value - Empirical evidence from the North American and European Oil & Gas Sector
(Master thesis, 2023)This master thesis examines the contribution of Enterprise Risk Management (ERM) to firm value within the upstream oil and gas sector in Europe and North America. Given the industry’s high exposure to various risks, this ...