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The Power of Contrast: Exploring the Allure of Black-and-White Advertising in Shaping Brand Luxury Perception
(Master thesis, 2023)This study explores the effectiveness of black-and-white imagery in luxury brand communications, specifically in influencing consumers’ perception of luxury in an era of increased accessibility to luxury brands. We ... -
The power of nudging applied to sustainable fashion consumption
(Master thesis, 2022)Previous research indicates a growing attitude towards buying sustainable products. This has led to an increased focus among several fashion brands to make it easier for their consumers to buy environmentally friendly ... -
The power of nudging: how adaptations in reverse logistics systems can improve end-consumer recycling behavior
(Peer reviewed; Journal article, 2021)Purpose Research shows a recycling behavior gap where end consumers are positive towards recycling but do not act in accordance with their intentions. Such a gap creates challenges for reverse logistics systems. The purpose ... -
The power of outside options in the presence of obstinate types
(Peer reviewed; Journal article, 2022)We experimentally investigate the role of two-sided reputation-building in dynamic bargaining. In the absence of outside options, rational bargainers have an incentive to imitate obstinate types that are committed to an ... -
The Power of Sentiment and Attention: Twitter and Google Trends as predictors of stock returns
(Master thesis, 2023)This thesis examines the impact of Twitter sentiment and Google Trends-derived investor attention on stock returns of Apple, Amazon, Microsoft, and Tesla. Spanning from January 1, 2018, to February 1, 2023, we extracted ... -
Power, authority and security: the EU’s Russian gas dilemma
(Journal article; Peer reviewed, 2020)This paper investigates contestation of authority in EU energy policy, with a focus on natural gas. It argues that the main challenge centers on the EU’s goals and means of energy security policy, not the location and scope ... -
PR-kampanje for Rosenborg Ballklub
(Bachelor thesis, 2017)Denne oppgaven er en avsluttende bacheloroppgave i kampanjeplanlegging, tilknyttet PR-og Markedskommunikasjonsstudiet ved Handelshøyskolen BI – Campus Trondheim. Vår kampanje er utarbeidet i samarbeid med Rosenborg Ballklub. ... -
Practice theory and the study of interaction in business relationships: Some methodological implications
(Journal article, 2017)Research on customer–supplier relationships in business markets has evidenced the centrality of interaction processes. However, while several studies examine interaction processes and their consequences in relation to the ... -
Practices of isolation: The shaping of project autonomy in innovation projects
(Journal article; Peer reviewed, 2020)A project's autonomy, the degree to which a project can evolve without constant interference from the parent organization, is a key feature of innovation projects. The literature treats autonomy as a passive phenomenon and ... -
Practitioner involvement and support in children’s learning during free play in two Norwegian kindergartens
(Journal article; Peer reviewed, 2019)This research focuses on how practitioners in two Norwegian kindergartens interact with children during free play. The purpose of the study is to draw attention to the way the practitioners supported children’s learning ... -
Practopoietic lens to conceptualize temporary organizing
(Journal article; Peer reviewed, 2018)The purpose of this paper is to conceptualize temporary organizing as a practopoietic system. We critically review the current conceptualizations of projects; from the traditional project management perspective, and the ... -
Pre-såkornordningen - et nytt bidrag til gründerbedrifters kamp for å overleve «dødens dal»
(Bachelor thesis, 2018)I Norge eksisterer det et finansieringsgap som gjør at det ikke er nok risikovillig kapital for å finansiere alle de gode gründerideene som egentlig burde ha “livets rett”. Tidligere har staten opprettet såkornfondene ... -
Predictability of Bond Risk Premia
(Master thesis, 2018)The notion of time-varying risk premia has great implications from an economic standpoint. We study the predictability of bond risk premia in the US, Australia, Canada, Switzerland, Germany, UK, and Japan, and whether ... -
The Predictability of Future IPO Volume Through Initial Returns, a Study of the European Market
(Master thesis, 2020)IPO volume is highly autocorrelated in the European market, unlike initial returns. We find more companies tend to go public the following quarter after periods of high initial returns, as well as some characteristics ... -
Predictability of Stock Returns: An application of presentvalue state-space models to the German Stock Market
(Master thesis, 2019)In my thesis, I introduce a state-space representation of the present-value model to analyze predictability in the aggregated German stock market. The proposed model uses the information contained in annualized price-dividend ... -
The Predicted Usage Model (PUM)
(Master thesis, 2023)This predictive analytics project explores how machine learning can contribute to increased customer usage of NTB’s foreign news articles. The result of this research is the Predicted Usage Model (PUM) – a regression model ... -
Predicting Default Loans using Machine Learning
(Master thesis, 2023)This thesis aims to determine whether machine learning algorithms effectively predict default loans and which machine learning algorithms are better performers than others. The research started by gathering information ... -
Predicting Private Equity Fund Returns
(Master thesis, 2022)This thesis investigates the potential of a Private Equity fund performance forecasting model, to assist Private Equity investors in their investment decision making process. Fund performance is measured by the fund’s ... -
Predicting Real Estate Price Variations using Machine Learning and Google Trends
(Master thesis, 2021)The goal of this paper is to create a modern model via the use of machine learning (such as support vector regression, regression tree and neural networks) and google trends to predict real estate price variations. The ... -
Predicting Stock Market Dynamics with Google Trends
(Master thesis, 2019)We investigate investor attention measured by search volume index (SVI) data from Google Trends, and its impact on returns. Moreover, we examine the features of SVI as both an explanatory variable at time zero and its ...