Browsing BI Open by Title
Now showing items 2246-2265 of 6057
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How a great customer experience can drive your prices : a cross-country study
(Master thesis, 2012-09-25)Over the past couple of years, practitioners and marketing researchers have begun to discuss the concept ―customer experience. Pine and Gilmore (1999) state that there has been a shift in the marketing literature and that ... -
How a “China-made” label influences Chinese Youth's product evaluation: The priming effect of patriotic and nationalistic news
(Peer reviewed; Journal article, 2022)This study is to verify whether and how a “China-made” label can influence online consumers' product evaluation as adding labels to highlight products' attributes has become an acquainted measure online by e-tailers/firms ... -
How aesthetic features convey the concept of brand premiumness
(Journal article; Peer reviewed, 2021)When do aesthetic properties convey the concept of premiumness? Is symmetry tied to the perception of premiumness due to symmetry's evolutionary association to quality, an association not present with other aesthetic ... -
How big are multipliers related to public and private oil investments in Norway?
(Master thesis, 2022)In this thesis, we estimate Keynesian investment multipliers related to public and private oil investment in Norway, employing a structural vector autoregressive (SVAR) approach. Our baseline SVAR model is composed of four ... -
How Big-4 Firms Improve Audit Quality
(Journal article; Peer reviewed, 2019)This paper studies whether and how Big-4 firms provide higher-quality audits than non-Big-4 firms. Specifically, we first examine a Big-4 effect and then explore three sources of the Big-4 effect. To test the Big-4 effect, ... -
How board dynamics affect a firm’s performance: Evidence from Norway
(Master thesis, 2022)This paper examines whether there is a connection between board dynamics, board characteristics and a firm’s performance. The sample is made up of companies with specific qualities. We have examined private companies in ... -
How bond risk affects risk parity portfolios
(Master thesis, 2020)We document the performance of risk parity portfolios (RPP) of U.S. equities and government bonds over more than fty years of daily and monthly data. RPP's strong outperformance compared to 60/40 portfolios has to some ... -
How Bureaucrats and Bean Counters Strangled General Motors by Killing its Brands
(Journal article; Peer reviewed, 2010)Purpose: To use branding literature to understand the rise and fall of GM’s brands. Design/Methodology/Approach: Case analysis using secondary sources covering GM’s brands and products, managerial leadership, and market ... -
How Business Models Evolve in Weak Institutional Environments: The Case of Jumia, the Amazon.Com of Africa
(Peer reviewed; Journal article, 2021)We advance research on the antecedents of business model design by integrating institutional and imitation theories to explore how the business model of new ventures evolves in a weak institutional environment. Based on a ... -
How can AI affect the pathology role? A case study about technology and work design
(Master thesis, 2023)Our term paper explores the impact of artificial intelligence (AI) on the pathology role and work design. We aimed to identify the challenges faced by pathologists due to increased workload and longer waiting times for ... -
How can an Auditor Prevent and Detect White-Collar Crime? A Convenience Theory Approach
(Master thesis, 2022)White-collar crime has risen dramatically over the last decades and is only expected to become more frequent. Not until recently has white-collar crime become a recognized and widely discussed problem. With the emergence ... -
How Can Artificial Intelligence Help Prevent Online Sexual Abuse?
(Master thesis, 2022)Due to the increasing problem of Online Child Sexual Exploitation and Abuse (OCSEA) over the past years, finding a way to prevent it has become more important. There has never been easier for perpetrators to contact ... -
How can Blockchain Technology be used to support Supply Chain Risk Management in Drug Supply Chains?
(Master thesis, 2022)Drug shortages and drug counterfeiting continue to pose a severe threat to human health, both in low-income and high-income countries. Supply chain risk management is becoming more important in the fight against these two ... -
How Can Blockchain Technology Enable Circular Procurement?
(Master thesis, 2023)Over the course of the previous decade, blockchain technology (BCT) has undergone remarkable exponential growth, with procurement gradually emerging as a prospective application within the realm of supply chain management ... -
How can Norway lead the Hydrogen industry of tomorrow, an overview of the hydrogen industry in Norway
(Master thesis, 2022)What is the potential of the Norwegian Hydrogen Market? Using secondary data from hydrogen industry reports and conferences, this paper provides a conceptual analysis of the Norwegian market situation and defines the ... -
How can Organizations Navigate a Black Swan Event? A Case Study of the Covid-19 Pandemics Impact on Norwegian Restaurants and Universities. Exploring Planning, Marketing, Collaboration, Leadership and the Impact on Firms Future Prospects.
(Master thesis, 2021)Black Swans are unpredictable events and there is no way to predict what kind of impact they will have. However, we know they will have a greater impact on the affected community than a “normal” crisis. It is uncertain ... -
How can organizations successfully implement digital transformation with the use of change management?
(Bachelor thesis, 2021)External forces like Industry 4.0 and the emergence of Covid-19 have put pressure on organizations to change. As organizations try to prepare and adapt to these forces, they look to implement changes that include ... -
How can retail companies strategically build brand preference? A case study of Norwegian retail stores.
(Master thesis, 2018)The present study draws on in-depth expert interviews with seven retail company representatives to propose which firm-controlled variables that can serve as drivers for brand preference. Extant literature, secondary data, ... -
How can the Norwegian Maritime Industry Successfully Work Toward Net Zero-Emission Supply Chain Operations by 2050?
(Master thesis, 2023)The shipping sector plays a vital role in the Norwegian economy and significantly contributes to international shipping. Norway's rich maritime heritage has positioned the country favorably within the shipping industry. ... -
How can the Norwegian Maritime Industry Successfully Work Toward Net Zero-Emission Supply Chain Operations by 2050?
(Master thesis, 2023)The shipping sector plays a vital role in the Norwegian economy and significantly contributes to international shipping. Norway's rich maritime heritage has positioned the country favorably within the shipping industry. ...