Browsing Scientific articles by Title
Now showing items 214-233 of 2165
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Brand performances in social media
(Journal article; Peer reviewed, 2012)The branding literature has long recognized the power of storytelling to provide meaning to the brand and practitioners have used storytelling to enhance consumers’ connections with brands. The premise of brand storytelling ... -
Brands in texts: attitudinal effects of brand placements in narrative fiction
(Journal article; Peer reviewed, 2012)Brand placements have become popular as an alternative brand communication tool for many companies. Previous research on brand placements has mainly considered the communication effects of brands placed in television ... -
Bransjenorm for markedsføring av boliger: faktisk og rettslig betydning
(Journal article; Peer reviewed, 2015) -
Breaking Even: Political Economy and Private Enterprise in the Norwegian Glass Industry, 1739-1803
(Journal article; Peer reviewed, 2019)Using internal debates and surviving account books, this article traces the eighteenth-century history of the Norwegian glass industry, created to exploit Norway’s immense natural resource wealth, and of the chartered ... -
Breaking the psychological distance: the effect of immersive virtual reality on perceived novelty and user satisfaction
(Peer reviewed; Journal article, 2021) -
Breast size dissatisfaction, but not body dissatisfaction, is associated with breast self-examination frequency and breast change detection in British women
(Journal article; Peer reviewed, 2018)Studies examining associations between body image and breast self-examination (BSE) have returned mixed findings, but this may be a function of focusing on global body image. Here, we examined the impact of breast size ... -
Bringing corporate governance into internalization theory: State ownership and foreign entry strategies
(Journal article; Peer reviewed, 2019)We use internalization theory to analyze the establishment and entry mode decisions of state-owned (SOE) and privately owned (POE) enterprises. We enrich internalization theory by building on insights from economic theory ... -
Bringing Excitement to Empirical Business Ethics Research: Thoughts on the Future of Business Ethics
(Peer reviewed; Journal article, 2022)To commemorate 40 years since the founding of the Journal of Business Ethics, the editors-in-chief of the journal have invited the editors to provide commentaries on the future of business ethics. This essay comprises a ... -
Broad vs. Narrow brand positioning: Effects on competitive brand performance
(Peer reviewed; Journal article, 2022)Purpose –Brand managers can choose among two fundamentally different brand positioning strategies. One is a broad brand strategy, focusing on many favorable brand associations. The other is a narrow brand strategy, focusing ... -
Broadcasting revenues and sporting success in European football: Evidence from the Big Five leagues
(Journal article; Peer reviewed, 2020)This paper examines the association between broadcasting revenues and sporting success in Europe’s Big Five football leagues (England, Italy, Spain, Germany, and France), and in particular how the distribution and allocation ... -
Bruk av ikke-finansiell prestasjonsmåling i norske produksjonsbedrifter
(Journal article; Peer reviewed, 2018)I de senere årene har prestasjonsmåling kommet i fokus, og særlig ikke-finansielle nøkkeltall og såkalt balansert målstyring har blitt stadig viktigere. I denne studien ser vi nærmere på bruk av ikke-finansiell prestasjonsmåling ... -
Bruk av investeringsanalysemetoder og avkastningskrav: Norge anno 2012
(Journal article; Peer reviewed, 2013)Temaet for denne artikkelen er bruk av investeringsanalysemetoder og avkastningskrav blant Norges 500 største bedrifter. Undersøkelsen artikkelen bygger på, viser at nåverdimetoden og vektet totalavkastningskrav er mest ... -
Bruk kompetansen din når du tar samfunnsansvar!
(Journal article; Peer reviewed, 2017)Samfunnsansvar (CSR) har etter hvert blitt sett på som en hygienefaktor (Herzberg, 1959) i norsk næringsliv. Alle gjør det. Noen med en klar strategi, andre uten. Men kan samsvar mellom selskapets kjernekompetanse og valg ... -
Brukerdrevet innovasjon i Norge
(Journal article; Peer reviewed, 2008)Konkurranse basert på innovasjon er en motor i den kunnskapsbaserte økonomien. Artikkelen beskriver situasjonen for brukerdrevet innovasjon i Norge. Dette inkluderer forsknings- og utviklingsinvesteringer, tenkning vedrørende ... -
Build it and they will come: Analysis of an online deliberation initiative
(Journal article; Peer reviewed, 2017)Public and private investments are increasingly being directed towards the development of ICTs for the construction of more inclusive and connected communities. Labelled as Collective Awareness Platforms (CAPs) under the ... -
Build it and They will Come: Analysis of an Online Deliberation Initiative
(Peer reviewed; Journal article, 2017)Public and private investments are increasingly being directed towards the development of ICTs for the construction of more inclusive and connected communities. Labelled as Collective Awareness Platforms (CAPs) under the ... -
Bullying of students who receive special education services for learning and behaviour difficulties in Norway
(Journal article; Peer reviewed, 2021)Recent research in economic geography has introduced two notions that historical studies should explore: regional resilience and related variety. Regional resilience refers to a region’s ability to recover from external ... -
“Burning the bridges”: escalation in the pursuit of authenticity
(Peer reviewed; Journal article, 2022)We develop a process-based framework, articulating the escalation of difference between “private” self and “public” display as an alternative trajectory in the pursuit of authenticity to alignment and compromise. A ... -
Business and State Balancing International Development Agendas – The Case of Norwegian CSR
(Journal article; Peer reviewed, 2013)This study looks into the interplay between governments and transnational corporations (TNCs) regarding corporate social responsibility (CSR), and it investigates the potentials to link CSR to the international development ... -
Business continuity and resilience management: A conceptual framework
(Peer reviewed; Journal article, 2023)The overall objective of business continuity management (BCM) systems is toprovide guidance and analytical subcomponents on how to assess and manage riskand sustain operations when facing a disruptive event. Current BCM ...