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Breaking the psychological distance: the effect of immersive virtual reality on perceived novelty and user satisfaction

Talukdar, Nabanita; Yu, Shubin
Peer reviewed, Journal article
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URI
https://hdl.handle.net/11250/2977488
Date
2021
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  • Scientific articles [2310]
Original version
Journal of Strategic Marketing. 2021, Online first.   10.1080/0965254X.2021.1967428
Journal
Journal of Strategic Marketing

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