Breaking the psychological distance: the effect of immersive virtual reality on perceived novelty and user satisfaction

Peer reviewed, Journal article

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URI

https://hdl.handle.net/11250/2977488

Date

2021

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• Scientific articles [2147]

Original version

Journal of Strategic Marketing. 2021, Online first.   10.1080/0965254X.2021.1967428

Journal

Journal of Strategic Marketing