Freedom of imitation, outside the boundaries of intellectual property protection, can be considered as a prerequisite for free competition in a free market economy. The rules on unfair competition should therefore not serve ...

This study investigates whether the prevalence of technological advances within quantitative analytics moderates the effect market orientation has on firm performance, and if startups can take advantage of the ...

The relative age effect is an established phenomenon in the literature, but estimates of its strength and duration vary. With Norwegian registry data we investigate how birth month affects earnings throughout the full ...

Although work is increasingly globalized and mediated by technology, little research has accumulated on the role of culture in shaping individuals' preferences regarding the segmentation or integration of their work and ...

This article reviews scholarship dealing with the notion of “boundary work,” defined as purposeful individual and collective effort to influence the social, symbolic, material, or temporal boundaries, demarcations; and ...

Advocates of the boundaryless career perspective have relied to a great extent on the assumption that actors take responsibility for their own career development and that they consequently take charge of developing their ...

Previous research on mergers and acquisitions (M&As) has mainly focused on financial and strategic outcomes at the expense of marketing dimensions. Although consumers play a critical role in the success of M&As, their ...

Purpose The purpose of this paper is to show that high similarity between a parent brand and an extension category can have a detrimental effect on how a brand extension is perceived to perform on specific attributes. This ...

The branding literature has long recognized the power of storytelling to provide meaning to the brand and practitioners have used storytelling to enhance consumers’ connections with brands. The premise of brand storytelling ...

I denne prosjektoppgaven har vi sett på problemstillingen: “I hvilken grad påvirker bakgrunn fra henholdsvis kvinnedominert eller mannsdominert bransje oppfattelsen av en kvinnelig leder.” Det ble gjennomført et eksperiment ...