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Measuring program success
(Journal article; Peer reviewed, 2012)Growth in the use of programs has led to a requirement of understanding what constitute program success. A measurement construct for program success, which comprises four dimensions, namely, delivery capability, organizational ... -
Measuring Skepticism to Cause Related Marketing
(Discussion Paper, Working paper, 2000)This paper looks at the subject of corporate social responsibility and how companies use it in their marketing communication activities, a practice known as cause related marketing (CRM). Norwegian consumers were asked ... -
Measuring sovereign contagion in Europe
(CAMP Working Paper Series;4/2012, Working paper, 2014-06-24)This paper analyzes the sovereign risk contagion using credit default swaps (CDS) and bond premiums for the major eurozone countries. By emphasizing several econometric approaches (nonlinear regression, quantile regression ... -
Measuring the Competitiveness of Elections
(Journal article; Peer reviewed, 2020)The concept of electoral competition plays a central role in many subfields of political science, but no consensus exists on how to measure it. One key challenge is how to conceptualize and measure electoral competitiveness ... -
Measuring the Knowns to Manage the Unknown: How to Choose the Gate Timing Strategy in NPD Projects
(Journal article; Peer reviewed, 2018)Stage‐wise timing of new product development (NPD) activities is advantageous for a project's performance. The literature does not, however, specify whether this implies setting and adhering to a fixed schedule of gate ... -
Measuring the menu, not the food: “psychometric” data may instead measure “lingometrics” (and miss its greatest potential)
(Journal article; Peer reviewed, 2024)This is a review of a range of empirical studies that use digital text algorithms to predict and model response patterns from humans to Likert-scale items, using texts only as inputs. The studies show that statistics used ... -
Measuring the Relative Effectiveness of Specific Advertising Channels for a Retailer Predominately Selling Offline
(Master thesis, 2020)The current marketing environment is characterized by a steady increase in new media and changing media usage patterns. This situation requires firms to understand the interactions between diverse online and offline ... -
Measuring Transaction Costs in Plural Formed Marketing Channels: An empirical investigation of franchise units in the oil industry
(Book, 2009)Previous empirical research has supported the predictions derived from transaction cost economics that asset specificity, uncertainty, frequency and complexity entail vertical integration (David and Han 2004). The ... -
Measuring work motivation: The facets of the work values questionnaire and work success
(Peer reviewed; Journal article, 2021)The current study investigates the factor structure of the Work Values Questionnaire (WVQ) which measures how important each of 44 different features of a job are to the respondent. Over 750 international working professionals, ... -
Mechanical and psychological effects of electoral reform
(Journal article; Peer reviewed, 2016)To understand how electoral reform affects political outcomes, one needs to assess its total effect, incorporating how the reform affects the outcomes given the political status quo (the mechanical effects) and the additional ... -
Mechanical and psychological effects of electoral reform
(Journal article; Peer reviewed, 2016)To understand how electoral reform affects political outcomes, one needs to assess its total effect, incorporating how the reform affects the outcomes given the political status quo (the mechanical effects) and the additional ... -
Med et progressivt syn på salgsmotivasjon
(Bachelor thesis, 2014-09-12)Denne oppgaven er en bacheloroppgave i fagretningen markedskommunikasjon, MRK 36901, der vi har tatt for oss temaet motivasjon av selgere. Dette er et tema som er svært viktig i næringslivet i dag og for markedskommunikasjon ... -
Med forhandlingsmakt skal legemiddelprisene fastsettes
(Journal article; Peer reviewed, 2020)Det kommer stadig nye legemidler på markedet som gjør det mulig å forbedre behandlingen av pasienter med alvorlige sykdommer, men disse kommer ofte med en prislapp som vekker oppsikt. Før slike legemidler kommer inn i det ... -
Medarbeidernes kompetanse og motivasjon er detaljhandelenes viktigste konkurransemiddel
(Journal article, 2010)Artikkelen starter med en gjennomgang av teori tilknyttet servicemedarbeideren og hennes rolle, samt serviceledelse og servicemarkedsføring med detaljhandelen som kontekst. En modell som viser sammenhengen mellom ... -
Medbestemt kontormiljø: Hvordan Frelsesarmeen kan ta hensyn til ansattes behov for territorialitet i utviklingen av nytt hovedkontor i Oslo.
(Master thesis, 2023)"First we shape our buildings, and then our buildings shape us" – Winston Churchill, 28. oktober 1943. 80 år etter at Churchill argumenterte for hvordan det bombede Houses of Parlia-ment skulle gjenoppbygges for å passe ... -
The media concept of mafia business in Iran: A convenience theory approach
(Journal article; Peer reviewed, 2023)Convenience exists in the financial motive, the organizational opportunity, and the personal willingness for deviant behavior. These three themes can result in 14 convenience propositions as presented.This article aims to ... -
Media role in white-collar crime detection in Norway
(Journal article; Peer reviewed, 2014)In an empirical study of white-collar criminals in Norway, 80 out of 305 convicted criminals were detected by the media. This paper presents results from the study, and discusses media role in white-collar crime detection. ... -
Mediating effects of green innovations on interfirm cooperation
(Journal article; Peer reviewed, 2017)Previous empirical research has largely neglected the mediating role of green innovations on the top management commitment-customer cooperation relationship. This study examines effects of green process innovation and green ... -
The mediating role of cash slack in the related variety and sales growth relationship: Evidence from Norway
(Journal article; Peer reviewed, 2022)The purpose of the paper is to uncover how related industrial variety influences firms’ sales growth through firms’ cash slack. The authors applied a causal steps approach and causal mediation analysis to a very large ... -
The mediating role of corporate reputation, brand equity and innovation in the link between CSR and financial performance. A meta-analysis
(Master thesis, 2021)Over the last 50 years, corporate social responsibility (CSR) programs have become more prominent in the business world. Corporations started investing in such programs to strengthen its’ brand and satisfy evolving ...