Blar i Handelshøyskolen BI på tittel
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The Influence of Demographics, Attitudinal and Behavioural Characteristics on Motives to Participate in the Sharing Economy and Expected Benefits of Participation
(Chapter, 2021)The sharing economy is a relevant economic phenomenon of recent times and important for sustainable economic growth. This chapter considers the motivational factors that drive and hinder participation in the sharing economy. ... -
The Influence of Fiscal and Monetary Policies on the Shape of the Yield Curve
(CAMP Working Paper Series;02/2024, Working paper, 2024-01-23)We investigate the influence of the U.S. government’s spending and taxation decisions, along with the monetary policy choices made by the Federal Reserve, on the dynamics of the nominal yield curve. Aggregate government ... -
Influence of host country institutions on subsidiary performance
(Master thesis, 2016)The importance of institutions and their influence on business activities have attracted the attention of both recent researchers and practitioners. In this study, we make further contribution to this field of research ... -
The influence of scanning mobile apps on consumer behavior regarding cosmetic products
(Master thesis, 2021)Due to rising concerns about overconsumption, consumers are more aware of the negative impact of their purchase habits on the environment and on their health and are concerned about the ingredient lists of their ... -
The influence of stakeholder groups on organizational decision-making in public hospitals
(Series of Dissertations, Doctoral thesis, 2003)he thesis presents a contextual analysis that makes an exposition of the structural contingencies of the Norwegian welfare state. A descriptive/ empirical analysis of the public hospital’s decision-making processes provides ... -
The influence of verbal elements displayed on packaging: a study on chocolate bars
(Master thesis, 2021)Problem: Packaging plays an important role in consumers' purchase decisions. Brands use packaging as a marketing and communication tool, to differentiate themselves from the competition. In this way, consumers choose ... -
The Influence of Yield Curve Factors on the Conditional Distribution of Equity Risk Premia
(Master thesis, 2023)This paper examines the efficacy of how certain yield curve factors, namely the level, slope, and curvature, can predict the shape of cumulative return distributions in equity markets. We utilise the GAMLSS framework to ... -
Influencer marketing
(Bachelor thesis, 2021)Denne bacheloroppgaven i merkevarestrategi er basert på den økende bruken av influencere som avsendere av annonser på sosiale medier. Studien har som formål å hjelpe bedrifter med å oppnå økte effekter av samarbeid med ... -
Influencer marketing sin påvirkning på forbrukerene sin prisevaluering
(Bachelor thesis, 2022)Denne bacheloroppgaven, utarbeidet ved Handelshøyskolen BI våren 2022, tar for seg temaet Influencer Marketing. Formålet med studien er å bidra til økt bevissthet rundt influencere sin påvirkningskraft på forbrukere, både ... -
Influencers påvirkning på den norske forbrukers kjøpsintensjon
(Bachelor thesis, 2018)I denne bacheloroppgaven, utarbeidet ved Handelshøyskolen BI våren 2018, tar vi for oss det nye fenomenet influencer markedsføring. Innledningsvis formulerer vi en introduksjon til temaet, samt presenterer oppgavens formål ... -
Influencing consumers through packaging design: a study on perceptions of healthiness and naturalness “How does the visualization of the ingredient vs the final product influence consumers’ perception of healthiness and naturalness, and their likeliness-to-buy?”
(Master thesis, 2022)This thesis explores the relationship between product packaging visualization on consumers’ perceived healthiness and naturalness, and in turn their purchase intentions. The research also includes the influence of ... -
Influencing factors of horizontal leaders' role identity in projects: A sequential mixed method approach
(Journal article; Peer reviewed, 2019)Horizontal leadership is temporary and often short-term compared with vertical leadership. Therefore, the role identity of horizontal leaders' is more difficult to be legitimated. In this study, we investigated how different ... -
Influencing supervisor ratings : three quasi-experiments
(Master thesis, 2014-02-17)In three experiments we investigated the relationship between a set of influence tactics and three work outcomes in organizations in which the supervisor rated his/her employees on; (a) competence assessment, (b) salary ... -
Informal Legacy and Exporting Among Sub-Saharan African Firms
(Peer reviewed; Journal article, 2022)Around the world and especially in areas of widespread poverty, firms start their operations without registering with relevant authorities (i.e., in the informal economy). We explore whether firms that initiated their ... -
Informasjon over Nordsjøen : telekommunikasjoner på norsk sokkel
(Forskningsrapport;3/2005, Research report, 2005)Denne rapporten gir en fremstilling av hvordan oljeindustriens behov for informasjonstjenester og telekommunikasjonsteknologi har blitt løst fra 1970 og fram til i dag. Rapporten viser videre hvilken rolle oljeselskapene ... -
Informasjonsadferd og internasjonalisering
(Research Report, Research report, 2003)Formålet med studien er å identifisere og analysere kritiske faktorer som i eksportør - partnerkjeden påvirker eksportørens resultater i markedet. Spesiell vekt er lagt på den rolle som markedspartneren spiller i ... -
Informasjonskampanje for Folkehelseinstituttet og HPV-vaksinen
(Bachelor thesis, 2017)I vår bacheloroppgave i PR- og markedskommunikasjon har vi valgt å utvikle en informasjonskampanje for Folkehelseinstituttet (heretter kalt FHI) og HPVvaksinen. I januar 2016 ble det vedtatt at kvinner født 1991 og senere ... -
Informasjonssystemer og rutiner : Sementering av prosesser eller en kilde til fleksibilitet og endring?
(Journal article; Peer reviewed, 2012)Denne artikkelen tar opp problemet med at organisasjoner ofte utvikler en rigiditet i handlingsmønstre med en tilhørende manglende evne til å endre seg. Vi kaller dette en innlåsingseffekt. Ettersom informa ... -
Information acquisition, foreign bank entry, and credit allocation
(Journal article; Peer reviewed, 2014)This paper presents a theoretical framework to understand the impact of foreign bank entry on the access to and the price of credit for different types of firms. A major point of departure from the previous literature is ... -
Information and coordination frictions in experimental posted offer markets
(Journal article; Peer reviewed, 2017)We experimentally investigate buyer and seller behavior in small markets with two kinds of frictions. First, a subset of buyers may have (severely) limited information about prices, and choose a seller at random. Second, ...