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Handelshøyskolen BI [6050]
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Digging in the megaproject's graveyard: Why do megaprojects die, and how to check their health?
(Peer reviewed; Journal article, 2023)The pressure to complete Infrastructure Megaprojects (IMs) is enormous; once started, IMs are commonly considered too costly to be stopped. Still, despite this widespread belief, several IMs are terminated during ... -
Direct mail to prospects and email to current customers? Modeling and field-testing multichannel marketing
(Peer reviewed; Journal article, 2023)Multichannel retailers need to understand how to allocate marketing budgets to customer segments and online and offline sales channels. We propose an integrated methodological approach to assess how email and direct mail ... -
Dual Argument, Double Truth: On the Continued Importance of the State in Neoliberal Thought.
(Peer reviewed; Journal article, 2023)It has been established that the neoliberal creed arising in the interwar and early postwar years, despite its strong rejection of economic planning, also entailed a rejection of laissez-faire liberalism. This article ... -
Konsekvenser av ny teknologi i regnskapbransjen
(Master thesis, 2023)Ny teknologi fører til digitalisering og automatisering av regnskapsførers arbeidsoppgaver. Det har reist spørsmål om hva som vil skje med regnskapsselskaper og regnskapsførere i fremtiden. Formålet i denne oppgaven har ... -
Customer Perceived Innovation: Considerations for Financial Performance and Methodological Approaches
(Peer reviewed; Journal article, 2024)As firms increasingly uncover their activities to key stakeholders through various media, the perception of these activities is becoming more important for firm performance. Traditionally, access to industry-wide databases ...