Now showing items 1-5 of 5
Innholdsmarkedsføring i praksis
This chapter is partly conceptual, based on state-of-the-art market communication and public relations research, and partly empirical, based on text analysis and interviews with industry practitioners and leaders. We ...
Juridiske og etiske rammer for innholdsmarkedsføring
(Chapter; Peer reviewed, 2016)
This chapter investigates the legal and ethical framework for content marketing. The use of content marketing necessitates special considerations due to its legal implications for the marketer. In addition, legal rules ...
Creativity, innovation, and the production of wealth
This chapter offers an historic introduction to the broad field of innovation studies with an eye towards ethical matters. Four fundamental issues are highlighted. In the first section, I delineate how the concept of ...
Is integration of Uncertainty Management and The Last Planner System a good idea?
The Last Planner System (LPS) is a tool for project planning and control, and is an important contribution from Lean Construction. LPS focuses on scheduling, task coordination and time management. Uncertainty Management ...