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The effect of gender stereotype content, program congruity, and liking on unconventional French television advertisement recall and purchase intention.
(Peer reviewed; Journal article, 2021)This study investigated the effect of the portrayal of unconventional gender roles in advert content, congruent program context, and liking of the advert on subsequent memory and purchase intention. In all, 186 French ... -
Responding to COVID-19: Insights from African firms
(Peer reviewed; Journal article, 2021)The severity of the COVID-19 pandemic is underscored by its systemic distortion of socioeconomic and political agendas around the world. It has disproportionately affected fragile states, and has exposed economies with ... -
COVID-19-related stress and anxiety are associated with negative body image in adults from the United Kingdom
(Peer reviewed; Journal article, 2021)The stress and anxiety caused by the coronavirus (COVID-19) pandemic presents a serious threat to psychological well-being in populations worldwide and may also extend to body image outcomes. To test this hypothesis, we ... -
On the China factor in the world oil market: A regime switching approach
(Peer reviewed; Journal article, 2021)We investigate the relationship between China's macroeconomic performance and the world oil market over the past two decades. Unlike existing studies, we allow for possible regime changes by utilizing a class of Markov-switching ... -
A Narrative Approach to Corporate Relations: The Historical Background on Telenor’s Success
(Peer reviewed; Journal article, 2021)This article examines the development of buyer-supplier relations in the telecom sector. The literature on telecoms in Scandinavia has been dominated by the narrative praising the trusting and collaborative relations between ...
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