How to reduce delivery time while keeping sufficient technological flexibility- case study of Ulstein Verft AS

Abstract

The goal of this thesis is to discuss what can be done in the sales phase to reduce delivery times while still keeping necessary flexibility of technological solutions. Although Ulstein Verft has elements of Value chain, we have defined it as mainly a Value shop. The reason for this is that Ulstein is building highly specialized and customized ships, relying on highly competent personnel to find the right solution to customers need. As a theoretical framework we have mainly studied SCM theory concerning value creation and collaboration. In our research we have used qualitative techniques, where data has been collected through interviews, observations and workshops together with examination of existing procedures. Though our hope was to contribute to re-design of shipyards sales process, we concluded that it is not the sales process itself, but focus on continuous learning through interaction and collaboration that will increase both customer’s value and shipyard’s effectiveness through economy of scale and innovation.