Blar i Scientific articles på forfatter "Nes, Erik B."
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Antecedents and consequences of replacing international independent intermediaries
Nes, Erik B. (Journal article; Peer reviewed, 2014)Purpose – What characterizes the relationships with intermediaries that are soon to be replaced, and are the replacements successful? The paper aims to discuss these issues. Design/methodology/approach – The study applies ... -
Bør leverandører bruke sin norske opprinnelse i markedsføringen?
Nes, Erik B. (Journal article; Peer reviewed, 2010)Norges omdømme i utlandet og den internasjonale markedsføringen av Norge er et stadig tilbakevendende tema i den offentlige debatt. Det skyldes ikke minst at vårt internasjonale omdømme er en viktig begrunnelse for ... -
Consumer affinity for foreign countries: construct development, buying behavior consequences and animosity contrasts
Nes, Erik B.; Yelkur, Rama; Silkoset, Ragnhild (Journal article; Peer reviewed, 2014)Purpose: Our purpose is to extend affinity theory in construct domain, scale development, model testing and by discerning affinity and animosity. Design/methodology/approach: We carry out exploratory and empirical research ... -
Exploring the animosity domain and the role of affect in a cross-national context
Nes, Erik B.; Yelkur, Rama; Silkoset, Ragnhild (Journal article; Peer reviewed, 2012)Purpose – The purpose of this paper is to contribute to the development of animosity theory in three areas; construct domain, the mediating role of affect and model testing. Design/methodology/approach – Exploratory and ... -
When does it pay off to link a brand name to a country?
Nes, Erik B.; Gripsrud, Geir (Journal article; Peer reviewed, 2014)Some brands are associated with a country while others are not. From a managerial viewpoint, the main decision that must be made concerns when to make such an origin reference, and when to refrain from doing so. In this ...