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Consumer affinity for foreign countries: construct development, buying behavior consequences and animosity contrasts

Nes, Erik B.; Yelkur, Rama; Silkoset, Ragnhild
Journal article, Peer reviewed
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URI
http://hdl.handle.net/11250/222596
Date
2014
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  • Scientific articles [1362]
Original version
International Business Review, 23(2014)4: 774-784  
Abstract
Purpose: Our purpose is to extend affinity theory in construct domain, scale development, model testing and by discerning affinity and animosity.

Design/methodology/approach: We carry out exploratory and empirical research in order to explore the domain and to test the factor structure and the hypotheses through confirmatory analysis.

Findings: We find (1) four target country affinity dimensions, (2) consumer affinity impacts micro country image, buying intentions and actual product ownership, and (3) affinity and animosity are distinct constructs with partly shared and partly unique dimensions.

Originality/value: The study is the first to empirically test the four dimensions, the first to establish a positive relationship with actual product ownership and micro country image, and the first to contrast the role of the dimensions in affinity and animosity
Description
This is the authors' accepted and refereed manuscript to the article. The final publication is available at www.elsevier.com
Publisher
Elsevier
Journal
International Business Review

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