Of particular interest in this research is, firstly, the investigation of how specialized actors in co-producing networks coordinate with the purpose to perform a co-market orientation, and, secondly, whether co-market ...

The literature operates with three perspectives on market orientation. These include market orientation as behavior (Kohli and Jaworski 1990; Narver and Slater 1990), market orientation as a unique resource (Hunt and Morgan ...

En hovedkonklusjon vi kan trekke er at studenter er studenter. Det faktum at de fikk låne en iPad, fikk tilgang til alt læremateriell elektronisk uten kostnad, og fikk mer informasjon via digitale kanaler endret ikke deres ...

Moral dilemmas are a pervasive feature of working life. Moral Reasoning at Work offers a fresh perspective on how to live with them. How do we cope with situations where no matter what we decide to do, something will be ...

This chapter is partly conceptual, based on state-of-the-art market communication and public relations research, and partly empirical, based on text analysis and interviews with industry practitioners and leaders. We ...

What is the impact of training and development activities at work? In this chapter we argue that such a question should not only be an academic concern but also one that gets is built into all decisions about training. The ...

This book addresses how organizations can deal with human fallibility in order to create space for excellence at work. Some mistakes in work settings put lives at risk, while others create openings for innovative breakthroughs. ...

This chapter offers an historic introduction to the broad field of innovation studies with an eye towards ethical matters. Four fundamental issues are highlighted. In the first section, I delineate how the concept of ...