German and Norwegian foreign direct investments into South East Asia

Abstract

The aim of this study is to investigate how German and Norwegian cultural traits influence companies in their Foreign Direct Investment (FDI) decision-making in South East Asia. The propositions evaluated in this paper help to investigate how cultural concepts may influence Foreign Direct Investment determinants, foreign entry mode, operation organization, risk assessment and decision making variations in the companies. An exploratory multiple-case study is used to explore the cases, and cross-analysis is used to draw relevant conclusions.