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Technology Diffusion in Multi-Layered Markets: Networks of Interactions in Telecommunications

Ernst, Felix Moritz; Lien, Mads Eriksen
Master thesis
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https://hdl.handle.net/11250/2687692
Date
2020
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  • Master of Science [963]
Abstract
Telecommunications operators function in complex, multi-layered environments of

actors, who interdependently co-create value. This study examines telecommunications

operators’ efforts to diffuse 5G-technology through collaborative engagements

with market actors in other layers. By drawing on theoretical contributions

on the value creation of telecommunications services and network economics, we

build a conceptual model that reflects the layered market-structure and the unique

business ecosystems associated with networking services. Since telecommunication

operators enable communication among users, including businesses, user ecosystem

properties are a potential factor in the value creation of telecommunications

operators. We examine the effect of business ecosystem properties and other structural

factors on telecommunications operators’ engagements with complementary

actors, considering actors’ ecosystem-affiliation and value creation logic. The findings

indicate that the competitive behavior of telecommunications operators significantly

influences the collaborative initiatives within business ecosystems. The size

of the business ecosystem influences the choice of the engagement partner, whereas

time impacts the choice of the number of partners per collaboration. Our results

have implications for the management of telecommunications services and future

research on network service strategies.

Keywords: Telecommunications; Network services; Multi-layered Markets;

Technology Diffusion.
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Masteroppgave(MSc) in Master of Science in Business, Strategy - Handelshøyskolen BI, 2020
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Handelshøyskolen BI

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