The Co-evolution in the Norwegian EV Market
Master thesis
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http://hdl.handle.net/11250/2622471Utgivelsesdato
2019Metadata
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- Master of Science [1791]
Sammendrag
Norway has a comprehensive EV incentive program that has shaped the growth in
the Norwegian EV market. Co-evolutionary outcomes, such as aggregated
volume, modern EV technology and innovation can bring great success, but can
also lead to challenges. The incentives were always meant to be temporarily and
will eventually be revised and adjusted to the market development by the
Norwegian government. How will the interaction between regulatory change and
technological change be? Co-evolutionary studies have recently begun to refer to
the political processes that might be involved where co-evolution appears. Coevolutionary
theory suggests that firms co-evolve with the environment. The
researcher wants to look closer at the co-evolution of firms’ and institutions’
strategies and the potential outcomes that comes from this interaction
consequentially by examining the co-evolution in the Norwegian EV market. The
study is based on co-evolutionary theory where the interaction between car
manufacturers and the Norwegian government in the Norwegian EV market are
being carefully examined.
The distinctive purpose of using a multiple case study approach is to provide
better insight that can contribute to the theory building. The case is intended to
show causes of rapid changes that can result in great uncertainty for the future EV
market in Norway. There are few studies conducted on this topic, and most of the
co-evolution studies that have been done have concentrated on emerging
economies and not on a developed economy such as Norway. The findings of this
qualitative paper contribute to the theory by illustrating how multinational
enterprises (car manufacturers) relate to the uncertainty caused by a change in
institutional regulations (Norwegian government regulations) and how these
institutions can affect MNEs’ strategies and vice versa. The paper concludes with
suggestions for further research and implications.
Beskrivelse
Masteroppgave(MSc) in Master of Science in Business, International Business - Handelshøyskolen BI, 2019