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A dual mission challenge: Best practices for navigating practices for navigating mission drift in social enterprises

Bergin, Nicholas; Charuschanyawong, Nuttakit
Master thesis
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2038535.pdf (2.050Mb)
Preliminary Thesis Report as an attachment.pdf (1.167Mb)
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http://hdl.handle.net/11250/2579864
Utgivelsesdato
2018
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Samlinger
  • Master of Science [1117]
Sammendrag
In our thesis, we investigate social entrepreneurs and explore the challenges that

come with creating, managing, and growing an enterprise with social and

commercial ambitions. Through this, we deduce mission drift as neither good nor

bad, as previous work has connotations for the concept. Rather, we see mission drift

as a practical reality that comes with running an enterprise with a dual mission

approach. We present our interviews in the context of a swinging pendulum

between the competing forces of social and commercial missions and find best

practices for social entrepreneurs to address mission drift through allegorical data.

Key words: entrepreneurship, social enterprise, social mission, mission drift
Beskrivelse
Masteroppgave(MSc) in Master of Science in Business, Strategy - Handelshøyskolen BI, 2018
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Handelshøyskolen BI

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