A dual mission challenge: Best practices for navigating practices for navigating mission drift in social enterprises
Abstract
In our thesis, we investigate social entrepreneurs and explore the challenges that
come with creating, managing, and growing an enterprise with social and
commercial ambitions. Through this, we deduce mission drift as neither good nor
bad, as previous work has connotations for the concept. Rather, we see mission drift
as a practical reality that comes with running an enterprise with a dual mission
approach. We present our interviews in the context of a swinging pendulum
between the competing forces of social and commercial missions and find best
practices for social entrepreneurs to address mission drift through allegorical data.
Key words: entrepreneurship, social enterprise, social mission, mission drift
Description
Masteroppgave(MSc) in Master of Science in Business, Strategy - Handelshøyskolen BI, 2018