Browsing Executive Master of Management by Author "Nikitina, Anastasiia"
Now showing items 1-1 of 1
-
Summarizing Customer Reviews: A New Way to Optimize eWOM for Better Purchasing Experience
Chen, Huan; Nikitina, Anastasiia (Master thesis, 2018)The prosperity of online shopping contributes to the explosive growth of eWOM. Customer reviews are considered as one of the most important types of eWOM. While assisting customers in forming comprehensive overviews of ...