Browsing Executive Master of Management by Author "Røe, Anita"
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The Predicted Usage Model (PUM)
Aas, Erlend; Bye-Ribaut, Dominique Daniel; Røe, Anita (Master thesis, 2023)This predictive analytics project explores how machine learning can contribute to increased customer usage of NTB’s foreign news articles. The result of this research is the Predicted Usage Model (PUM) – a regression model ...