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Handelshøyskolen BI [6402]
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Unlocking Customer Satisfaction: The Moderating Role of Car Brand Category in Car Subscription Models
(Master thesis, 2024)Our master thesis examines the relationship between perceived convenience and customer satisfaction in the context of car subscription, exploring the potential mediating role of perceived risk and flexibility, and the ... -
Evaluating the Impact of Private Label Brands vs. National Brands on Purchase Intention: The Mediating Role of Brand Embarrassment
(Master thesis, 2024)This study examines the impact of brand-related embarrassment on purchase intention in the grocery context. By integrating theories of product brand type, and brand embarrassment, social risk, brand congruence, the study ... -
"Evaluating the Role of CRM System Quality and Cross-Understanding in Enhancing Conflict Resolution and Communication Quality in B2B Relationships"
(Master thesis, 2024)In the marketing literature, there appears to be a gap concerning the impact of Customer Relationship Management (CRM) system applications. While substantial literature addresses the implementation of CRM systems, there ... -
Taxation in Norwegian Salmon Aquaculture
(Master thesis, 2024)The newly introduced Salmon Tax in Norway has been a hot topic since its announcement in 2022. Shifting the spotlight from political discussions to economic consequences of this taxation – this thesis takes on the topic ... -
Outsmarting Time: Foundation Models for Zero-Shot Forecasting
(Master thesis, 2024)This thesis evaluates the performance of three foundation models – Chronos, TimeGPT and Moirai – in the context of the M3-Competition. The models are based on the Transformer architecture, a wildly successful architecture ...