• Generative AI framework for sensory and consumer research 

  Motoki, Kosuke; Low, Julia; Velasco, Carlos (Journal article; Peer reviewed, 2025)

  Generative artificial intelligence (GenAI) technologies, including ChatGPT, offer innovative capabilities in sensory and consumer science. Recent empirical studies in sensory and consumer science highlight the potential ...

• Economic Consequences of AS 18: Related-Party Transactions with Principals versus Nonprincipals 

  Hope, Ole-Kristian; Lu, Haihao; Peng, Songlan (Peer reviewed; Journal article, 2025)

  In 2014, the PCAOB adopted a new auditing standard, AS 18 Related Parties, with the intention of enhancing auditors’ performance in auditing related-party transactions (RPTs). Using hand-collected data, we find significant ...

• This tree in the forest is mine: The effect of concreteness on psychological ownership 

  Claus, Bart; Eelen, Jiska; Warlop, Luk (Peer reviewed; Journal article, 2025)

  This research examines how the concreteness of product presentations influences consumers’ psychological ownership. Across seven studies, we demonstrate that concrete (vs. abstract) mental processing of products increases ...

• Does Convergence with International Standards on Auditing Improve Audit Quality? 

  Hope, Ole-Kristian; Wang, Cyndia; Wu, Yaqian; Zhang, Min (Peer reviewed; Journal article, 2024)

  Many countries have converged their domestic auditing standards with International Standards on Auditing (ISA). This study provides global empirical evidence on first-order determinants of audit quality by examining whether ...

• Multisensory experiences: Formation, realization, and responsibilities 

  Obrist, Marianna; Velasco, Carlos (Peer reviewed; Journal article, 2024)

  IMAGINE TRYING TO create the sensory impression of an object, say, the vibrant beauty of a sunflower. It is not just about visualizing its colors but also about feeling the textures and perceiving the delicate fragrances, ...

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