Blar i BI Research Centre's Series på forfatter "Pizzetti, Marta"
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Augmented self - The effects of virtual face augmentation on consumers' self-concept
Javornik, Ana; Marder, Ben; Pizzetti, Marta; Warlop, Luk (Peer reviewed; Journal article, 2021)Augmented reality mirrors are popular marketing tools that allow virtual try-on of products, such as makeup. We study how such sensory experiences affect consumer perception of the self, specifically the gap between actual ...