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Managing commercialization : how McKinsey & Company turned Nyegaard & Co into the world leader of contrast media

Ness, Christoffer
Master thesis
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MSc thesis - Ness.pdf (837.3Kb)
URI
http://hdl.handle.net/11250/94917
Date
2012-05-14
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  • Master of Science [963]
Abstract
This thesis studies to what extent engaging a management consultant firm during

the innovation process may increase the likelihood of success. Firms often fail to

benefit financially from their innovations, and this paper seeks to investigate if the

probability for financial success will increase by using a consulting firm. By

looking at a case between a Norwegian pharmaceutical company, Nycomed, and

the American firm McKinsey, the thesis looks into how the consultancy changed

Nycomed into a world leader in contrast media. The research is based on i) written

reports and documents from both firms, preserved at the Norwegian National

Archive, and ii) interviews with three former employees of both firms. The thesis

discovers that the use of McKinsey certainly contributed to Nycomed’s success

with their most important product Omnipaque.
Description
Masteroppgave (MSc) in Master of Science in Innovation and Entrepreneurship - Handelshøyskolen BI, 2012

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