Managing commercialization : how McKinsey & Company turned Nyegaard & Co into the world leader of contrast media
Master thesis
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Date
2012-05-14Metadata
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- Master of Science [1622]
Abstract
This thesis studies to what extent engaging a management consultant firm during
the innovation process may increase the likelihood of success. Firms often fail to
benefit financially from their innovations, and this paper seeks to investigate if the
probability for financial success will increase by using a consulting firm. By
looking at a case between a Norwegian pharmaceutical company, Nycomed, and
the American firm McKinsey, the thesis looks into how the consultancy changed
Nycomed into a world leader in contrast media. The research is based on i) written
reports and documents from both firms, preserved at the Norwegian National
Archive, and ii) interviews with three former employees of both firms. The thesis
discovers that the use of McKinsey certainly contributed to Nycomed’s success
with their most important product Omnipaque.
Description
Masteroppgave (MSc) in Master of Science in Innovation and Entrepreneurship - Handelshøyskolen BI, 2012