Structural effects on alliance performance : a case study of airline alliances
Abstract
The objective of this thesis is to study the connection between the structure of
strategic alliances and their realized performance. In order to determine how
performance is affected by structural characteristics, an explorative multiple casestudy
of the three largest airline alliances is conducted. Data obtained from
sources ranging from news articles to books and annual reports is analyzed and
compared with theory from the strategic field of alliances. The potential impact of
structural factors is analyzed based on previously existing theory and implications
are compared to actual performance of the alliances over time.
The analysis reveals certain indications that there is a link between structural
factors and realized performance, but does not give definitive answers. The thesis
concludes by suggesting possible implications for managers and implications for
further research.
Description
Masteroppgave(MSc) in Master of Science in Business, Strategy - Handelshøyskolen BI, 2012