Browsing Student papers by Author "Vatsgar, Markus Vetti"
Now showing items 1-1 of 1
-
The effect of video content on consumer engagement and brand attitude
Al-Dekany, Mohammed; Vatsgar, Markus Vetti (Master thesis, 2022)Marketing is becoming increasingly advanced and has evolved rapidly in recent years, making marketing communication ever more important. By looking at content marketing, the authors have addressed a relevant field that is ...