Browsing Student papers by Author "Gjengset, Tora"
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How do cultural and institutional factors influence the entry mode decision of a multinational firm? A case study of a Norwegian MN
Gjengset, Tora; Lindelien, Ellen Carreno (Master thesis, 2019)This Master Thesis investigates how cultural and institutional factors affect the entry mode choice of a multinational firm. Previous research has found equivocal results regarding the effect of these factors on the entry ...