Blar i Student papers på forfatter "Seem, Martin"
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Warm or cold colored product packaging? : The impact of color temperature on product preference and perceptions of warmth and competence
Tynes, Karoline; Seem, Martin (Master thesis, 2018)Careful color selection is an inevitable part when it comes to packaging design. Research within the field of social psychology suggests that nonverbal cues such as colors can activate warmth and competence perceptions ...