Blar i Student papers på forfatter "Petcu, Emilia"
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Size heuristics : the influence of physical size on consumers' product evaluations
Petcu, Emilia; Dumitrache, Anca Mihaela (Master thesis, 2012-05-14)Consumer behaviour has always been the focus of academic marketing research due to its significant managerial implications; even so, various aspects worth analyzing have been neglected. Size heuristics is one of the topics ...