Blar i Student papers på forfatter "Olsen, Emilia Henrietta Helander"
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Overcoming the Sustainability Liability: Can Stating Product Strength Increase Preference for Sustainable Products?
Olsen, Emilia Henrietta Helander; Ougland, Sissel Kristine (Master thesis, 2021)Consumer demand for sustainable products is rising, but there is still a valueaction gap between consumers’ pro-green attitudes and purchase behavior. This might partly be attributed to consumers associating sustainable ...