Blar i Student papers på forfatter "Chabret, Antoine"
-
The impact of consistency and inconsistency between a selfdeclared claim and a mandatory fact information label on a packaging on the consumer pre-purchase behaviour
Faucheur, Sarah Le; Chabret, Antoine (Master thesis, 2018)Our Master thesis tests the impact of consistency and inconsistency between a self-declared claim1 and a mandatory fact information label2 on a same product packaging on the consumer pre-purchase behaviour in terms of ...