Browsing Student papers by Author "Zhu, Tianyi"
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Underestimated ABG in Sustainable Fashion: Recalling Brand Names Alters the Predictiue Power of Attitude on Purchase
Eikeseth, Frida; Zhu, Tianyi (Master thesis, 2023)Whether attitude is a good predictor of purchase has been widely discussed in sustainable literature. With an aim to examine if the predictive power of attitude to behaviour is exaggerated in current sustainable fashion ...