Browsing Student papers by Author "Olsen, Camilla Ødegård"
Now showing items 1-1 of 1
-
The Dark Side of Influencer Marketing
Olsen, Camilla Ødegård; Sandholmen, Gina Marie (Master thesis, 2019)Influencer marketing has over time evolved into a trend within marketing, and more businesses uses it as a tool as they consider this to be an accurate and effective way of doing marketing. As this new trend of marketing ...