Browsing Student papers by Author "Bakken, Hilde Sæstad"
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B2C Disengagement on social media
Bakken, Hilde Sæstad; Danell, Josefine Anna (Master thesis, 2023)Social media has become a present part of modern life, connecting billions of people worldwide. Moreover, platforms like Facebook, Instagram, and LinkedIn have become crucial for businesses to reach and engage with consumers, ...