Browsing Student papers by Author "Aasum, Camilla"
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The Effect of Tangible Brand Components on the Sales of Digital Experience Brands
Aasum, Camilla; Wisløff, Marthe Cecilie (Master thesis, 2016)This thesis conducts research to explore the effects of tangible brand components on the sales of digital experience brands. It argues that while the chosen tangible brand components (COO, logo edge sharpness, difference ...