Browsing Student papers by Author "Øversjøen, Mia Elida Brenn"
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Digital Luxury : Understanding the role of digital marketing for luxury brands. Is it a tool for generating sales or building brand reputation?
Arnestad, Marie; Øversjøen, Mia Elida Brenn (Master thesis, 2022)The world is constantly developing in a more digital direction. As a result, the strategic choices brands make today, includes less traditional marketing (Kotler et al., 2016). However, it is argued by several experts such ...