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dc.contributor.authorBrown, Mark
dc.date.accessioned2013-10-04T07:59:56Z
dc.date.available2013-10-04T07:59:56Z
dc.date.issued2013
dc.identifier.issn2071-1050 (e-utg)
dc.identifier.urihttp://hdl.handle.net/11250/93944
dc.descriptionThis is an Open Access journal http://www.mdpi.com/no_NO
dc.description.abstractIn moving society towards more sustainable forms of consumption and production, social learning must play an important role. Making the assumption that it occurs as a consequence of changes in understanding, this article presents a methodology for mapping meanings in sustainability communication texts. The methodology uses techniques from corpus linguistics and framing theory. Two large databases of text were constructed by copying material down from the websites of two different groups of social actors: (i) environmental NGOs and (ii) British green business, and saving it as .txt files. The findings on individual words show that the NGOs and business use them very differently. Focusing on words expressing concern for the natural environment, it is proposed that the two actors also conceptualize their concern differently. Green business’s cognitive system of concern has two well-developed frames; good intentions and risk management. However, three frames—concern for the natural environment, perception of the damage, and responsibility, are light on detail. In contrast, within the NGOs’ system of concern, the frames of concern for the natural environment, perception of the damage and responsibility, contain words making detailed representationsno_NO
dc.language.isoengno_NO
dc.publisherMDPIno_NO
dc.subjectsocial learningno_NO
dc.subjectmeaningno_NO
dc.subjectsustainability communicationno_NO
dc.subjecttextno_NO
dc.subjectcorpus linguisticsno_NO
dc.subjectframingno_NO
dc.subjectsustainable businessno_NO
dc.subjectNGOsno_NO
dc.subjectstakeholder dialogueno_NO
dc.titleA methodology for mapping meanings in text-based sustainability communicationno_NO
dc.typeJournal articleno_NO
dc.typePeer reviewedno_NO
dc.source.pagenumber2457-2479no_NO
dc.source.volume5no_NO
dc.source.journalSustainabilityno_NO
dc.source.issue6no_NO
dc.identifier.doihttp://dx.doi.org/10.3390/su5062457


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