• norsk
    • English
  • English 
    • norsk
    • English
  • Login
View Item 
  •   Home
  • Handelshøyskolen BI
  • Articles
  • Scientific articles
  • View Item
  •   Home
  • Handelshøyskolen BI
  • Articles
  • Scientific articles
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

A methodology for mapping meanings in text-based sustainability communication

Brown, Mark
Journal article, Peer reviewed
Thumbnail
View/Open
Brown_Sustainability_2013.pdf (590.9Kb)
URI
http://hdl.handle.net/11250/93944
Date
2013
Metadata
Show full item record
Collections
  • Scientific articles [2147]
Original version
10.3390/su5062457
Abstract
In moving society towards more sustainable forms of consumption and production, social learning must play an important role. Making the assumption that it occurs as a consequence of changes in understanding, this article presents a methodology for mapping meanings in sustainability communication texts. The methodology uses techniques from corpus linguistics and framing theory. Two large databases of text were constructed by copying material down from the websites of two different groups of social actors: (i) environmental NGOs and (ii) British green business, and saving it as .txt files. The findings on individual words show that the NGOs and business use them very differently. Focusing on words expressing concern for the natural environment, it is proposed that the two actors also conceptualize their concern differently. Green business’s cognitive system of concern has two well-developed frames; good intentions and risk management. However, three frames—concern for the natural environment, perception of the damage, and responsibility, are light on detail. In contrast, within the NGOs’ system of concern, the frames of concern for the natural environment, perception of the damage and responsibility, contain words making detailed representations
Description
This is an Open Access journal http://www.mdpi.com/
Publisher
MDPI
Journal
Sustainability

Contact Us | Send Feedback

Privacy policy
DSpace software copyright © 2002-2019  DuraSpace

Service from  Unit
 

 

Browse

ArchiveCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsDocument TypesJournalsThis CollectionBy Issue DateAuthorsTitlesSubjectsDocument TypesJournals

My Account

Login

Statistics

View Usage Statistics

Contact Us | Send Feedback

Privacy policy
DSpace software copyright © 2002-2019  DuraSpace

Service from  Unit