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Mode Combinations and International Operations: Theoretical Issues and an Empirical Investigation

Benito, Gabriel R. G.; Petersen, Bent; Welch, Lawrence S.
Journal article, Peer reviewed
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Benito_MIR_2012.pdf (105.7Kb)
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http://hdl.handle.net/11250/93576
Utgivelsesdato
2011
Metadata
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  • Scientific articles [1667]
Originalversjon
http://dx.doi.org/10.1007/s11575-011-0101-4
Sammendrag
An enduring characteristic of extant literature on foreign operation modes is its

discrete choice approach, where companies are assumed to choose one among

a small number of distinctive alternatives.

• In this paper, detailed information about the operations of six Norwegian

companies in three key markets (China, UK and USA) is used as the basis for

an exploration of the extent to which, and how and why, companies combine

clearly different foreign operation modes. We examine their use of foreign

operation mode combinations within given value activities as well as within

given countries.

• The study reveals that companies tend to combine modes of operation; thereby

producing unique foreign operation mode “packages” for given activities

and/or countries, and that the packages are liable to be modified over time –

providing a potentially important optional path for international expansion.

• The data show considerable variation across cases; ranging from extensive use

of mode combinations to a singular focus on a specific mode of operation. The

study contributes to a refinement of our understanding of the path of

internationalisation, and throws up a number of awkward theoretical questions

about the process.
Beskrivelse
The final publication is available at www.springerlink.com
Utgiver
Springer
Tidsskrift
Management International Review

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