Cognitive model of entrepreneurship and its reflection in education
Journal article, Peer reviewed

View/ Open
Date
2011Metadata
Show full item recordCollections
- Scientific articles [2147]
Original version
10.1142/S0218495811000817Abstract
This paper employs a novel method for assessing the appropriateness of different types of entrepreneurial education. With the help of cognitive mapping as a research tool, it visualizes entrepreneurship as a skill-and-attitude-demanding activity and compares a generated model of required entrepreneurship capabilities derived from cognitive mapping of engaged entrepreneurs, with mapping of three Scandinavian graduate programmes in entrepreneurship; at BI Norwegian School of Management, University of Oslo and Lund University. The cognitive maps are discussed and compared, focusing on elements that are under- or over-represented in the programmes when compared to our model. Based on our findings, a number of recommendations to people involved in creating and managing entrepreneurship programs are proposed: More attention to selection of students with appropriate attitudes, increased attention to certain under-represented topics (employee management, social networks, marketing and sales skills), more application of experiential and networking approaches, and increased focus on self-learning.
Description
This is the authors’ final, accepted and refereed manuscript to the article