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Cognitive model of entrepreneurship and its reflection in education

Ojastu, Deniss; Chiu, Richard; Olsen, Per Ingvar
Journal article, Peer reviewed
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URI
http://hdl.handle.net/11250/93474
Date
2011
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  • Scientific articles [1334]
Original version
http://dx.doi.org/10.1142/S0218495811000817
Abstract
This paper employs a novel method for assessing the appropriateness of different types of entrepreneurial education. With the help of cognitive mapping as a research tool, it visualizes entrepreneurship as a skill-and-attitude-demanding activity and compares a generated model of required entrepreneurship capabilities derived from cognitive mapping of engaged entrepreneurs, with mapping of three Scandinavian graduate programmes in entrepreneurship; at BI Norwegian School of Management, University of Oslo and Lund University. The cognitive maps are discussed and compared, focusing on elements that are under- or over-represented in the programmes when compared to our model. Based on our findings, a number of recommendations to people involved in creating and managing entrepreneurship programs are proposed: More attention to selection of students with appropriate attitudes, increased attention to certain under-represented topics (employee management, social networks, marketing and sales skills), more application of experiential and networking approaches, and increased focus on self-learning.
Description
This is the authors’ final, accepted and refereed manuscript to the article
Publisher
World Scientific Publishing Company
Journal
Journal of Enterprising Culture

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