• norsk
    • English
  • norsk 
    • norsk
    • English
  • Logg inn
Vis innførsel 
  •   Hjem
  • Handelshøyskolen BI
  • Articles
  • Scientific articles
  • Vis innførsel
  •   Hjem
  • Handelshøyskolen BI
  • Articles
  • Scientific articles
  • Vis innførsel
JavaScript is disabled for your browser. Some features of this site may not work without it.

Look who's talking! Aesthetic corporate communication in a dedifferentiated society

Gran, Anne-Britt
Journal article, Peer reviewed
Thumbnail
Åpne
Gran_Aesthesis_article.pdf (66.59Kb)
Permanent lenke
http://hdl.handle.net/11250/93306
Utgivelsesdato
2008
Metadata
Vis full innførsel
Samlinger
  • Scientific articles [1357]
Originalversjon
Aesthesis: International journal of art and aesthetics in management and organizational life, vol 2, no 2 (2008).  
Sammendrag
As a researcher in the field of art and aesthetics, I was surprised to find so much arty and beautiful vocabulary in the field of economics, so many aesthetic approaches in marketing and organizational theory: The aesthetic or beautiful organization (Strati 1999, Dickinson and Svensen 2000, De Paoli 2003), the expressive organization (Schultz, Hatch and Holten Larsen 2000), organizations as theatre (Mangham and Overington 1987), aesthetic management (Thyssen 2003), the aesthetics of marketing (Schmitt and Simonsen 1997) and aesthetics as organizational theory (Guillet De Monthoux 1998). I saw my own field divided and conquered by a capitalism I once learned was the big enemy of the modern philosophy of aesthetics. Concepts matter. Why are these concepts used in organizational theory and marketing subjects?
Beskrivelse
Originally published in Aesthesis: International journal of art and aesthetics in management and organizational life
Utgiver
Aesthesis

Kontakt oss | Gi tilbakemelding

Personvernerklæring
DSpace software copyright © 2002-2019  DuraSpace

Levert av  Unit
 

 

Bla i

Hele arkivetDelarkiv og samlingerUtgivelsesdatoForfattereTitlerEmneordDokumenttyperTidsskrifterDenne samlingenUtgivelsesdatoForfattereTitlerEmneordDokumenttyperTidsskrifter

Min side

Logg inn

Statistikk

Besøksstatistikk

Kontakt oss | Gi tilbakemelding

Personvernerklæring
DSpace software copyright © 2002-2019  DuraSpace

Levert av  Unit