Browsing Scientific articles by Journals "Corporate Communications. An International Journal"
Now showing items 1-3 of 3
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Communication evaluation and measurement. Skills, practices and utilization in European organizations
(Journal article; Peer reviewed, 2017)Purpose: The purpose of this paper is to examine the status quo of communication evaluation and measurement practices in communication departments of companies, non-profits, and other organizations across Europe. Design ... -
Digitalization in corporate communications: understanding the emergence and consequences of CommTech and digital infrastructure
(Peer reviewed; Journal article, 2022)Purpose This article studies the digitalization of corporate communications and the emergence of communication technology (CommTech). The authors show communicators' expectations regarding digitalization, gauge the current ... -
Strengthening the role of communication departments: A framework for positioning communication departments at the top of and throughout organizations
(Peer reviewed; Journal article, 2021)Corporate communications is often less successful when it is competing for influence with neighboring functions such as marketing or sales within organizations. This article addresses the internal positioning of communication ...