Strengthening the role of communication departments: A framework for positioning communication departments at the top of and throughout organizations
Peer reviewed, Journal article
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- Scientific articles 
Original versionCorporate Communications. An International Journal. 2021, . 10.1108/CCIJ-02-2021-0021
Corporate communications is often less successful when it is competing for influence with neighboring functions such as marketing or sales within organizations. This article addresses the internal positioning of communication departments by developing a conceptual framework which helps to understand, analyze and optimize their standing in organizations.